Catch The Fire is our brand. It is more than just a name, it is who we are as a family and the compelling motivation of why we do what we love to do. It’s a set of values, attributes, and artwork that reflects the heart of this movement, honouring the past, acknowledging the present and making room for what God is opening up for the future.
This brand style guide is a standard of excellence that will support you to communicate Catch The Fire’s intentions clearly and consistently.
As we all journey through the integration process together you will see the brand style guide grow too. Details will continually be identified, defined and outlined on here.
Table of Contents
1. Articles
2. Logo
3. Language
4. Colour
5. Typography
6. Imagery
7. Marketing
8. Design
9. Video
10. Social Media
Brand Essence
Presence
Intentionally hosting and experiencing the Glory of God, becoming immersed in the fire of His love.
Encounter
Pursuing the invitation to know God face to face, being impacted by His extravagant love.
Transformation
The evident change that comes from living a lifestyle of encountering the loving presence of God.
Brand Tagline
The invitation.
Encounter God’s transforming presence
Brand Components
Each one of these nine key components has a significant role to intentionally support how you communicate the brand.
Brand Experience
Immerse.
Encounter. Relationship. Love. Grace. Presence. Intimacy. Belong. Rest. Receive. Trust. Connection. Vulnerability. Humility. Home. Welcoming. Lavished.
Experience.
Freedom. Identity. Health. Uniqueness. Authenticity. Genuine. Integrity. Ownership. Transparency. Courage. Transformation. Love.
Pursue.
Presence. Spirit. Supernatural. Power. Anointing. Truth. Spontaneity. Trinity. Revelation. Belief. Faith. Thriving. Diversity. Honour. Love.
Empower.
Equip. Growth. Learn. Raising Leaders. Equality. Excellence. Journey. Destiny. Joy. Fun. Passionate. Creative. Extravagance. Abundance. Story. Impartation. Love.
Build.
Support. Accountability. Progression. Multiplication. Give. Generous. Action. Movement. Quality. Change. Advancing. Innovation. Direction. Teamwork. Friendship. Family. Community. Strategic. Faith.
Integration Branding
Our step-by-step branding guide for churches, ministries or networks integrating into the Catch The Fire family.
Brand Support
Creative Freelancers
Need help with anything creative? Check out our list of passionate and reputable creative communicators within the Catch The Fire family. Their freelancing service is available to support you.
Have a Question?
Question everything, we love it. A powerful question creates a powerful conversation. If you have a question, chances are other people are also asking the same. Check out our brand FAQs or in addition, ask us a question.