Integration branding
Welcome to your step-by-step guide that shows you how to visually brand your church, ministry or network as part of the Catch The Fire family. We understand the importance of keeping the integrity of your own uniqueness and depth of history, while also stepping into the new.
To support you during this integration, we have created 3 brand options for you to choose from. With autonomy being a high value, we may need to explore additional solutions with you, so please contact the branding team at: branding@catchthefire.com.
Option 1
For those who want to change their church name and fully brand as a Catch The Fire Church
Churches opting to change their name to Catch The Fire Church will adopt the full Catch The Fire brand as specified in our Brand Guidelines. We encourage you to fully explore these guidelines as they will help you apply the brand to all your church communications.
What About Location Specific Versions?
Catch The Fire Partners is our network of churches, ministries and organisations and part of Catch The Fire, our movement. We want to acknowledge this by having one overall logo, Catch The Fire and then a Catch The Fire Church logo for every individual church.
We recognise however that each church has their own website, events and social media channels but in these contexts the logo sits alongside supporting copy that defines the church location, for example; in the website url, social channel name or username.
When Catch The Fire [location] is your charity status, writing the location after the name Catch The Fire can be used accordingly in the given formal setting like letterheads and business cards. If the context is not a formal setting, replace Catch The Fire [location] with Catch The Fire Church, in [location].
Option 2
For those who want to keep their existing name and logo
Churches, ministries and networks can keep their existing name, logo and branding, but incorporate an optional ‘A Catch The Fire [Church/Ministry/Network]’ tagline to their logo [see examples below]. We have created an asset pack for the tagline in our brand typeface, however you have the creative flexibility to use your own organisational style and colour.
Please note the ‘A Catch The Fire Church’ tagline is considered language rather than a logo. Despite the flexibility, we therefore recommend you integrate it as part of your existing logo in your brand typeface and colours.
Examples
Example where the existing logo does not include the Catch The Fire Church tagline.
Example where the existing logo includes the Catch The Fire Ministry tagline.
Example where the existing logo includes the Catch The Fire Church tagline.
Misuse
Do not incorporate the flame logo mark or the official word mark in your existing logo.
If you use the tagline, do not change the casing of the text.
Do not change the tagline to anything other than what’s specified in these guidelines.
These solutions have been created with you in mind, but if you are not finding what you are looking for, pease contact the brand team at: branding@catchthefire.com.
(Recommended approach)
Option 3
For those who want to keep their existing name and want to visually rebrand in the style of Catch The Fire
Churches, ministries and networks can keep their existing name, but visually rebrand in the style of Catch The Fire’s brand [see examples below]. This will require some extra design input in order to fulfil the individual needs of the requested logo. You will be required to adopt the full Catch The Fire look and feel as specified in our brand guidelines.
Examples
Integrated church example
Integrated ministry example
Integrated network example
Misuse
Do not use the logo without the ‘A Catch The Fire Church’ supporting tagline.
Do not create your own logo using the online assets. Your logo needs to be designed by a recommended design team.
You can cannot incorporate any of your existing branding into the new logo.
If you would to adopt the Catch The Fire branding but keep your existing organisation name, please contact our brand team by clicking the button below.
Questions?
If you have any branding and communication questions about integrating your church into Catch The Fire we’re here to help.