Colour

This collection of primary and secondary colours are to be used across Catch The Fire’s branding and media. We’ve also included some suggested colour combinations which can be used to reflect the brand.

Primary Palette

White

HEX #FFFFFF

RGB 255 255 255

CMYK 0 0 0 0

Indigo

HEX #1A2144

RGB 26 33 68

CMYK 100 87 44 51

PANTONE 282C

Red

HEX #F7124A

RGB 247 18 74

CMYK 0 93 70 3

PANTONE 192C

Colour Ratio

This is a rough guide for the ratio of using the primary colours.

Catch The Fire Red should be used sparingly to accent key elements of marketing or brand material. To ensure the feel of the brand remains bright and vibrant, white should be the most dominant brand colour

Secondary Palette

Blue

HEX #1794BF RGB 23 148 191

CMYK 98 12 11 0 PANTONE 639C

Purple

HEX #3a3d93 RGB 58 61 147

CMYK 97 95 0 0 PANTONE 2736 C

Suggested Colour Combinations

Here are some suggested colour combinations you can use to create bespoke visuals but which maintain brand consistency. There are many other combinations that can be made so please get creative and experiment with the colour palette.

Colour Creative Examples

Brand Coaching

“Colour can speak to the soul in a thousand different ways.” -Oscar Wilde

Enjoy catching up on this global brand coaching session from May 29th, 2019, where the colour component was explored.