Logo
Our logo is our symbol helps identify our thriving brand.
We love our logo — it’s the cornerstone of our brand. We would love for you to follow these simple guidelines to ensure it looks its best.
Our Logo Mark
Our logo mark is a clear and recognisable focal point of the brand. The icon has been carefully crafted and stands for many things - the Fire, the C and F from our brand name and the Trinity represented by the three points.
Logo Guidelines
Follow these guidelines to ensure the logo is presented properly and clearly.
Clear Space
Clear space ensures legibility and visual impact by isolating the glyph from competing visual elements. Determine the minimum clear space around the glyph by measuring half of the ‘0’ all the way around the boxed bubble of the logo.
2. Misuse
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this brand style guide — there are no exceptions.
Do not use the old version of the logo.
Do not change the proportions of the logo elements.
Do not add surrounding copy, including location names or sub-brands, unless it’s included in these guidelines.
Do not rotate the logo.
Do not stack ordering of the logo mark and word mark.
Do not box the logo.
Do not apply a gradient to the logo mark or word mark.
Do not distort, stretch or warp the logo in any way.
Do not outline or create a keyline around the logo.
Do not change the logo colour or tone outside of the Catch The Fire Red, White or Black.
Do not use the wordmark without the icon.
Do not change the typeface nor recreate or manipulate the wordmark and the icon.
3. Logo on Backgrounds
Choosing the correct colour of the logo will depend on the background it’s sat on.
Use full colour logo or black logo on white backgrounds or very light backgrounds.
Use the white or inverted version on dark backgrounds or image backgrounds.
Do not use colour version of the logo on imagery.
4. Church Signage
Catch The Fire building or banner signs need to use the ‘Church’ logo version found in the Logo Pack. For churches around the world, there are also translated versions available. Where possible, use only the landscape logo format in standard colour. If there is not enough real-estate for the landscape logo format, like for vertical spaces, vertical banners, or vertical signage, only then use the stacked logo format.
Translations
Available to download here or using the button at the bottom of this page
5. What About Location Specific Versions?
Catch The Fire is a global church and one body. We want to acknowledge this by having one logo that is shared by every church.
We recognise however that each church has their own website, events and social media channels but in these contexts the logo sits alongside supporting copy that defines the church location, for example; in the website url, social channel name or username.
When Catch The Fire [location] is your charity status, writing the location after the name Catch The Fire can be used accordingly in the given formal setting like letterheads and business cards. If the context is not a formal setting, replace Catch The Fire [location] with Catch The Fire Church.
6. Logo usage: Choosing the Right Logo
It’s important to choose the correct logo in your branding. Here are the guidelines.
Primary Logo
Where possible, always use the primary logo in standard colour. If there is not enough real-estate for the landscape format then please use the stacked version.
Church Logo
For Catch The Fire Church Signage please use the Church version of the logo. If there is not enough real-estate for the landscape format then please use the stacked version. For a version of this logo in another translation, please email brand@catchthefire.com
Logo Mark
Using the logo mark in isolation should be used sparingly and only in cases when the Catch The Fire brand has already been well established. While the icon can exist without the wordmark, the wordmark should never exist without the icon.
7. Choosing the Right File Type
It’s essential to choose the right file type for your logo. Different file types are used for different types projects. Here is what you need to know.
Digital
PNG - Portable Network Graphic files can be used for almost any digital purpose. They’re also useful if you need digital images with transparency, such as logos to put on coloured backgrounds or on top of other images. This file type is not recommended for print but should be used for:
Presentations & Letterheads
Social Media Graphics
Website and Blogs
Digital
SVG – Scalable Vector Graphic files have the same benefits as eps, however the svg logo pack colour mode is RGB for digital usage. SVG files are also vector which means however big or small, the logo will always be crisp and maintain quality. Use this file type for:
Website Logo if supported (e.g. Squarespace)
Digital Animation
EPS - Encapsulated PostScript files are a graphic format for vector-based images in Adobe Illustrator. They’re used for printing and editing purposes and are commonly referred to as “working files” or “master files.” Use this file type for:
Print material (e.g. banners, flyers, brochures)
Clothing and swag
Signage
Stickers
Brand Coaching
The brand experience impacts us all.
Enjoy catching up on this global brand coaching session from March 27th 2019 where the logo component was explored.
Download the Logo Pack
Integration Branding
Our step-by-step branding guide for churches, ministries or networks integrating into the Catch The Fire family.
Questions?
If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Catch The Fire brand, please contact the Catch The Fire brand team at brand@catchthefire.com